Caitlin Petre is a post-doctoral associate at the Information Society Project at Yale Law School. She studies the social dimensions of analytics, with a focus on the role of metrics in the news industry. Her report on the subject, The Traffic Factories, was published by Columbia University's... Read More →

Daniel Mintz established himself as an authority in the political world on analytics, optimization and online organizing at MoveOn.org. Now, as Upworthy’s Head of Data and Analytics, he oversees efforts to measure its audience’s engagement, improve its internal culture of testing... Read More →